Is innovation the key for a Minimum-Most-Viable become valuable?.

A Minimum Viable Product (MVP) is a prototype that focuses on a product or service's most important part. It is typically offered to a group of potential customers. The most important aspect is to prove its viability and to test the core of your business value proposition. Imagine if you have the resources to validate, learn, and replicate the idea.

The MVP concept comes from the Lean Startup methodology, which provides a scientific approach to getting the desired product to customers’ hands faster and to persevere-and grow a business with maximum acceleration so be careful to treat your MVP as…


6 Habits to stop sabotaging our resolutions

It has been said that we (people, humans) like to stand in the way of success. For most of us, a new year, a new job, a new relationship, and even a new car mean a new chapter, a new chance to do things differently. However, if nothing changes is not because we failed at our resolutions but because the process of ‘getting things done’ revealed our character.

Resolutions likely fail because if we fail at one task, that single failure will make us lose hope in the whole process. That single step will bring us back onto the hamster…


Content is difficult to do well, but a good strategy will set your brand and your company apart. It prevents your business from joining the 96 percent of B2B content marketers who struggle to produce worthwhile content for their audience. Three of the biggest non-value-add of content are the usual suspects: creating content for the sake of content, limited or no involvement of stakeholders, and no clear relationship to the business's goals.


Consider analytics competency as a powerful tool for your business. In fact, include it to make any decisions on your core strategy.


“If you’re not going to create a whole new world, your product needs to fit into an established category”

“two men playing chess” by rawpixel on Unsplash

We are natural born storytellers. We are also naturally wired to listen to stories. In fact, Spanish researchers demonstrated that stories not only activate the brain’s language processing center, but also activate parts that would be active if we experienced the story ourselves. When your goal is to sell an experience, story has to be central to your strategy. While an important part of branding is to tell a story about your brand, more and more marketers are taking an alternate…


“A black mug sitting on an office desk in Missoula with white writing which says "Hustle"” by Lost Co on Unsplash

“Creativity is intelligence having fun.” — Albert Einstein

“Things may come to those who wait, but only the things left by those who hustle”

Being a hustler is not bad. Most entrepreneurs are natural hustlers but most hustlers do not become entrepreneurs. The entrepreneurs are all about appreciation and cash flow, while the hustlers are about capital gains and lack any long-term vision. Most entrepreneurs were hustlers that converted their hustle into a system that can attract other hustlers to work for them. Making the next sale is what is important to a hustler, building a company and leading his…


Disruption: To disrupt? or be disrupted?

Photo by Joanna Nix on Unsplash

It was a 1995 HBR article by Clayton Christensen and Joseph L. Bower that coined the concept of Disruptive Innovation — the process by which a smaller company with limited resources is able to launch a product or service that displaces established competitors — that has been so extensively used in the startup jargon and often loses its value.

One thing to note is that in the realms of the startup world there are two distinct types of people and hence two types of startups— those who value breaking vs. building — and each…


What is the formula for Momentum? the answer can be found in identifying three important levers: Aptitude + Context + Results. Similarly, John Maxwell described momentum as ‘the difference between winning and losing.’ The formula is actually straightforward:

The attitude of the leader + the atmosphere of the organization + the accomplishments of the people = MOMENTUM

Paola Ruiz

I am a business strategist, trusted management advisor, and global collaborator. My passion is to help leaders succeed. Purpose/Strategy maximizer.

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